WhatsApp Business Calling

Experience seamless communication with the WhatsApp Business API, allowing you to make and receive both text and voice calls in one integrated platform. Leverage the flexibility of powerful inboxes, efficient lead management, real-time tracking, and automation features, all backed by robust performance for a more streamlined customer interaction process.

What is WhatsApp Business Calling?

The WhatsApp Business Calling API is an innovative addition to the WhatsApp Business Platform, currently available in limited beta. This feature allows businesses to integrate Voice-over-IP (VoIP) calling into their customer interactions, leveraging the platform that users already rely on for messaging and personal calls.
With this capability, customers can conveniently call businesses when they require additional support, while businesses,with the appropriate consent, can also proactively reach out to their customers (adhering to strict opt-in regulations).
By integrating this voice feature into their communication strategies, businesses can deliver personalized, conversational, and context-rich experiences, enhancing customer engagement and satisfaction.

How customers benefit from the WhatsApp Business Calling

Having the ability to call a business directly within a chat transforms the customer experience. If we were to highlight the top three advantages for customers, they would be:

  1. 1. Advantage

Having the ability to send messages to a business for free at any time is incredibly convenient. But being able to tap the call button right within the chat takes that convenience to a whole new level.
Sometimes typing out your message might feel too slow, or you might prefer to discuss a sensitive matter that you don’t want to save in your chat history. In such cases, a quick voice conversation can be a far more practical and efficient solution. Now, both messaging and calling are seamlessly available in one place, without the need to switch devices or platforms .

  1. 2. Speedy Support Response

Imagine setting up a new smart home device using instructions from the manufacturer’s website. At the final step, you notice the illustration in the guide doesn’t match your device. With a simple click on a dedicated video chat icon, you’re instantly connected to a trained specialist who can guide you through the process in real time. There’s no waiting in a call queue or scouring the internet for answers, ensuring your setup is completed smoothly without interruption or the frustration of starting over.

  1. 3. Human connection

When considering the purchase of a high-value or technically complex product, speaking directly with an expert can provide much-needed reassurance. A personal conversation allows you to build trust and confidence in the advice you receive, fostering a sense of rapport that can be hard to achieve otherwise.
Additionally, if negotiations are involved, voice calls make it easier to discuss details and reach an agreement efficiently. The call-deep link feature once again enables seamless access to the right agent, ensuring you receive the guidance and assurance you need.

How the WhatsApp Business Calling API can be used

The focus for the Beta release is primarily on addressing customer and sales support scenarios. Additional use cases are planned for subsequent rollouts.

  • Customer support

Customers often need to connect with a human agent eventually, and switching away from WhatsApp to do so creates a fragmented experience. This disruption results in an incomplete interaction history and increases the chances of an unsatisfactory resolution. Allowing customers to make calls directly from WhatsApp ensures all communication remains centralized, providing a seamless user experience. For instance, consider a traveler engaging with an airline on WhatsApp. Routine tasks like checking in, requesting meals, or getting flight updates can easily be managed through a chatbot or agent. However, for more complex scenarios—such as rescheduling a flight or resolving issues—a direct call to a human agent becomes essential. The WhatsApp Business Calling API offers an ideal solution for these scenarios, enabling uninterrupted communication without leaving the app, maintaining continuity, and ensuring a complete interaction record.

Audience attraction and Customer engagement


Transform your WhatsApp Business Calling support today!