Experience seamless communication with the WhatsApp Business API,
allowing you to make and receive both text and voice calls in one integrated platform.
Leverage the flexibility of powerful inboxes, efficient lead management, real-time tracking,
and automation features, all backed by robust performance for a more streamlined customer
interaction process.



What is WhatsApp Business Calling?

The WhatsApp Business Calling API is an innovative addition to the WhatsApp Business Platform,
currently available in limited beta. This feature allows businesses to integrate Voice-over-IP (VoIP)
calling into their customer interactions, leveraging the platform that users already rely
on for messaging and personal calls.
With this capability, customers can conveniently call businesses when they require additional support,
while businesses,with the appropriate consent, can also proactively reach out to their customers
(adhering to strict opt-in regulations).
By integrating this voice feature into their communication strategies, businesses can deliver personalized,
conversational, and context-rich experiences, enhancing customer engagement and satisfaction.
How customers benefit from the WhatsApp Business Calling

Having the ability to call a business directly within a chat transforms the customer experience. If we were to highlight the top three advantages for customers, they would be: